“ We are Tomte. The Scandinavian region of northern Europe is the fabled home of gnomes called Tomte. Tomte love children. At night. When everyone is sound asleep. Tomte go about casting magical spells to ensure the next morning’s freshly baked bread will be especially delicious for the children. Cherishing the spirit of Tomte, we at “Hokuo” take a highly skilled and gentle-natured approach to bread making.
— I frequent a bakery in Shinjuku station. This slogan is written on their shopping bags.
